Smart Beacon Market To Inflate With A CAGR Of 22.0% During 2017-2025

Reported by a fresh market research report authored by Credence Research, “Bluetooth Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Facilities, Others)) Market – Growth, Prospective Buyers and Competitive Landscape, 2017-2025”, Proximity Beacon sector is predicted to expand at a CAGR 22.0% from 2017 to 2025.

The total report can be bought at

Market Insights

Mobile and wireless communication technologies have emerged tremendously in the last few decades. Advancement of advanced cellular communication is estimated to grow further in the approaching years, watching adoption all over different application. The retail industry is one such vertical consistently working towards making improvements to their buyer experience by setting up more recent engagement models. Some of them are fascinating LED billboards, interactive billboards, and facial analytics/recognition. This makes the retail industry hugely promising for customer engagement technologies including Smart Beacon. iBeacon is one of the many wireless communication techniques developed recently using which the retail companies (outlets) can correspond with their consumers.

The Proximity Beacon market has experienced substantial growth since its first release in 2013. Proximity Beacon features Bluetooth low energy (BLE) and has been confirmed to be a painless one-way communication channel. Smart Beacons are available for both open source and closed source platform thus can be used for a large selection of applications. Aside from that, the installing and operating cost of Smart Beacon is very economical making it a long-term solution for the retail businesses, and thus strengthening brand marketing. Companies are willingly implementing this new strategy for appealing their clients. And also, Beacon finds its application in public areas like air terminals, automatic parking systems, navigation inside the buildings and others to guide the people through providing info right to their devices.

BLE Beacon market is segmented in accordance with platform, end-use, and geography. Based on the platform, Beacon is classed as open source Marketing Beacons and closed source Proximity Beacon. Open source Bluetooth LE Beacon usually are applicable for android platform, while the closed source Bluetooth LE Beacon is deployed for IOS operating system. According to the end-use segmentation, Perimeter Beacons are sorted for retail, public area, and other applications. The other applications segment contain indoor navigations and health-related applications.

Throughout the world, United States leads the complete Proximity Beacon market. Europe succeeds the North American BTLE Beacon market, in terms of revenue. Asia-Pacific is expected to appear as the fastest growing market for Bluetooth Beacon technology on account of the sizeable prospect of the retail industry. Beacon market is expected to grow considerably in the Asia Pacific during the forecast period.

Competitive Insights:

Bluetooth Beacon market remains in its earlier stage, with not very many countries witnessing their use. The market includes a significant number of producers, with a lot of them aimed at creating energy efficient Beacons based on open source platform. iBeacon brands just like Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and the like are promoting the technology by increasing life cycle of battery and bettering additional technical spec just like operating range. A second significant strategy adopted by the market members is creating economical Bluetooth LE Beacon for small retail sections.

Important Trends

Continue efforts by the retail industry in the direction of far better customer engagement
Improving worldwide sales channel in an effort to maintain and extend the sales
Steady growth in wireless communication and also the smart phone technology
Concentrate on increasing the application area of Marketing Beacons


Leave a Reply

Your email address will not be published. Required fields are marked *